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Due to its popularity, there has been controversy regarding age-appropriate content on the app and in terms of privacy.On January 6th, 2021, an update was released to make it impossible for people under 13 to use the app. This was due to increasing concerns about how much data young children were sharing through this app. There are still some who are able to bypass these rules, but most are too young to do so.",

In an article published by TechCrunch, it was alleged that "Yet TikTok’s parent company Bytedance, a $75 billion media company that also owns content production companies Jinri Toutiao and TopBuzz (as well as artificial intelligence startups), recently raised $3 billion in new funding from SoftBank. That brings its value to $75 billion." This article was published on TechCrunch. In an article published by The Verge, it was alleged that "Bytedance is best known for the news app Toutiao, which has been called "the BuzzFeed of China." It's also made a number of investments in artificial intelligence companies based out of China and recently acquired U.S.-based Flipagram to build out its video art-creation app, which now has 200 million registered users on Google Play — and another 500 million or so on Apple’s App Store. In the year since Microsoft bought LinkedIn for $26 billion, Bytedance has already seen its valuation soar past that mark." This article was published on The Verge.",

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In March 2021, it was announced that musical.ly's parent company had acquired a stake in SMG Studio Inc. and its video-sharing app, Pico. This was done in partnership with Bytedance in order to develop the two apps further and improve their capabilities. It was also revealed that SMG Studio Inc. would continue to operate independently from Bytedance and musical.ly while the app would continue to be branded as TikTok going forward.",

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TikTok was ranked by App Annie as one of the top most downloaded apps on both Google Play and the App Store during June 2021. It was most popular in India, Philippines and Indonesia. By July 2021, TikTok had reached 1 billion downloads on Google Play alone and over 300 million users who were active within a month. In August 2021, it was announced that TikTok had grown its userbase to 500 million; which is an increase of 100 million users since January 2021. In the same month, the app announced that it had been downloaded over 1 billion times on Google Play.",

By December 2021, the app was reported to have 20 billion monthly active users across the 5 platforms that it is available on. In January 2021, networking service Centera said that TikTok had 20% of daily active user base on its platform as well as 10% of social media users overall. By August 2021, it was revealed that TikTok had 3 million monthly uniques in India which was up from 2 million in June 2021.",

The creator of TikTok was created by and is owned by Bytedance; the company also owns local versions of the app, including App Store versions in China, Vietnam, Philippines, Malaysia, Thailand and Indonesia.",

In July 2021, Chinese regulators forced TikTok to censor its content globally in order to comply with local laws. The company was also forced to remove 985 million monthly users from the platform. This led many young users to fear that their accounts would be permanently deleted and their personal information sold on the black market. TikTok’s only option to comply with such a mandate is by removing any inappropriate content that exists on the platform, leaving YouTube-like platforms as the primary destination for such content.",

In the past, there were rumors about the possible acquisition of TikTok by any of the major tech companies in the world. In February 2021, it was reported that Microsoft is currently pursuing a software deal with TikTok. The talks should be over soon.",

In June 2021, TikTok launched an AI-enabled feature to understand the actions of individual users and determine what to share in real time, reducing the amount of social spam on their platform. This is similar to the implementation on Chatroulette and Yik Yak leading up to 2021. The AI system is a collaborative approach between the company and Technicolor AI Lab. The system can use facial recognition technology and timestamps to determine what a user has done recently so that based on that it can then share more relevant videos with other users within the page who also have not done anything recent enough for the AI to detect them. According to the company, this new AI system is capable of reducing the number of social spam videos being shared by 70%.",

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In July 2021, it was reported that P&G had partnered with TikTok to allow its users to receive free samples of its products in exchange for creating videos and posts for the app. In an effort to improve engagement on the platform, P&G sent these samples directly to its users’ mailboxes.",

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Due to TikTok's popularity on social media, other companies are following in its footsteps. Snapchat parent company Snap Inc., for example, recently rolled out its own musical.ly clone called "Stories. It was designed with an older audience – teens and young adults – in mind, and has features that differentiate it from TikTok, including the ability to add music to videos.",

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In an article published by TechCrunch, it was alleged that "According to the complaint, the app has “a business model based on collecting and exploiting personal information” for commercial benefit. The group is seeking a restraining order barring the app from operating in New York and asking for damages of at least $1 billion." This article was published on TechCrunch. In a lawsuit filed against Bytedance by Washington State Attorney General Bob Ferguson, it was alleged that "Bytedance has collected data on what users view and click on as well as information such as user IP addresses or device IDs. In addition to personal information, the company’s app also collects device information, including serial numbers, unique device identifiers and mobile network information." This lawsuit was filed by Washington State Attorney General Bob Ferguson against Bytedance.",

Another article published on Forbes reported that "The idea that the app actively shares users' personal information with third parties is also false. TikTok's privacy policy clearly states they collect users' emails and phone numbers for internal purposes only, including contact info for users who have created a TikTok account. Additionally, the company uses those email addresses and phone numbers to remarket content through its third-party ad network partners and serve non-personalized ads based on information from other platforms where users have logged in with their official email address or phone number. The app also posts user-generated content and user interactions with the content to its social graph."",

A few days after this article was published, TikTok announced in response to these concerns that it is conducting an audit of all accounts with unpaid subscription fees. As of April 2021, various media outlets reported that TikTok had managed to identify tens of millions of accounts which were involved in posting content on the platform without having paid for it. The publication also reported that the video service was working with legal and other experts to help recommend steps which could be taken against people who had posted content without paying for it. A representative for TikTok told a news outlet that "We are always taking measures to ensure our community is able to enjoy the best TikTok experience possible. When we identify that an account has been using features without paying subscriptions, we interrupt services so they can upgrade. We also work closely with our legal team to take action against all accounts that don't comply with our Terms of Use."",

In addition to their concerns about the business practices of TikTok, critics have also expressed concern over the reliability of some of these posts by some users. Some people have noted that some of the videos which are shared on TikTok (such as videos that appear to be self-made) are actually recorded and uploaded by other people. It is even possible that a fake account could be set up where someone uses a photo of an actual user they targeted for harassment in order to impersonate them on TikTok. People have also noted that a lot of the content on TikTok is fake. In addition, they also note that many of the people who are able to post videos (which require a subscription) have accounts which they use to create spam videos in order to attract more subscribers.",

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In December 2021, TikTok released a premium subscription service called "TikTok+. The Premium subscription allows users to pay $.99 a month for an ad-free experience, access to new Stickers and exclusive TikTok merchandise.",

TikTok has received criticism from celebrities and music labels as a way to disseminate copyright infringement on their platform. "Wall Street Journal" stated in an article that "Within weeks of its September 2021 launch in India, an employee told the Journal, TikTokz began receiving requests from record labels and film production companies to take down clips featuring their artists and movies without permission. TikTokz refused." Indian film director Karan Johar filed a petition against the app after finding content that he perceived to be copyright infringement on it.",

The primary difference between Tencent’s WeChat and ByteDance’s Toutiao is that the former has yet to capitalize on the addictive nature of short-form videos, whereas the latter has. TikTok — the latter’s new acquisition — is a comparatively more simple app than its parent company, but it does fit in well with Tencent’s previous acquisition of Meitu, which is perhaps better known for its beauty apps.",

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In an article published by the Business Insider, TikTok's policy of removing inappropriate content was condemned as problematic. "Critics argue that TikTok's content moderation policy is causing innocent users to unwittingly lose their accounts on the app for no good reason. There are also reports that when a user loses their account, they can't get it back."",

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In March 2021, a U.S. copyright-violation lawsuit revealed that TikTok has paid $1 million since 2021 for unlicensed content, including music and videos from Viacom-owned channels including Paramount Pictures and MTV among others; it has also settled with Universal Music Group over similar allegations. Viacom and UMG were among the first to sue the company for copyright infringement.",

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